Commercial Photography…ONE ROQ and Garrett Green

Garrett Green is one of the many intriguing individuals I've shot while on editorial assignment for Buffalo Spree Magazine.  Green is CEO of ONE ROQ, a company that distills and markets an American-centric, super-premium vodka headquartered in Buffalo, NY.  ONE ROQ has won numerous awards including a SIPS Awards Gold Medal and a Best of the Best Robb Report citation.

When I next met Green at my studio, he proposed that we spend some time creating new corporate images for ONE ROQ.

Green proved to be an easy but exacting client who knew his brand and had a clear vision for its identity.  We shot tethered and fine-tuned the brand identity as we reviewed the shots in real time. The resulting images illustrate ONE ROQ's strong, elegant and carefully crafted brand and, in the process, suggest the vodka's pure, refined excellence.

A notable experience...