Reichert Technologies recently hired me to photograph a number of images to introduce their most advanced Phoroptor® for a trade show and advertising campaign. While shooting this assignment, the marketing folks brought over some of Reichert’s collection of classic phoroptors.  “Just have some fun,” they said.  And, of course, I did. 

This blog post, the current billboards and some of the tear sheets in the Marketplaces section of the website are representative of this project.